the changemaker.

I give you the knowledge, mindset & habits to go from 'everyday' to 'extraordinary' in life & business

The 'Official' Bio

Freddie leads the CONQUER brand. He gets people and businesses unstuck, unf*cked, and unleashed.

The leadership teams of Coca-Cola, Microsoft, Virgin Atlantic, Amazon, AstraZeneca, PwC, KPMG, Accenture, Hewlett Packard, Heineken, Marks & Spencer, Brambles, Korn Ferry, Slalom and others bring him into their business to advise them on behavioural change and performing under pressure.

He's been a mental resilience and growth mindset advisor to the United Nations.

Featured in the BBC, TVNZ, Men’s Health, The Guardian, The Telegraph, Women's Weekly, and on leading mindset and high-performance podcasts, Freddie is a sought-after speaker and commentator on topics including mindset, changer, business growth, entrepreneurship, wellbeing, employee engagement, leadership, and mental health.

Freddie is a chart-topping podcast host with his show, 'Make it Count'. He is also a bestselling author - his first book, ‘Starting at Zero’ was published in 2021 and this second book will be published in late 2024.

He has led teams in the UK, US, Europe, and Middle-East, has been recognised by the UK Management Consultancy Association for ‘Performance Improvement Programme of the Year’, and named. as one of New Zealand's top 100 leaders.

He lives in New Zealand with his family and is always planning his next adventure to prove that - with the right knowledge, mindset and habits -  anyone can make the shift from everyday to EXTRAORDINARY.

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The 'Real' Bio

Hey, I’m Freddie.

I spent over 15 years working as a global corporate executive.

I was outwardly ‘successful’, with all the material trapping that comes with a high-flying career. But on the inside, I was falling apart:

  • Burned-out, stressed-out, overworked and under-slept.
  • Too emotionally attached to my career and unable to take the required action to grow.
  • Disconnected from the most important people in my life who I was supposedly making all these ‘sacrifices’ for.
  • Always trying to be ‘nice’ and getting people to like me, which left me feeling like a doormat.
  • Stuck in a cycle of self-doubt, procrastination, and imposter syndrome.
  • Feeling constantly overwhelmed because I made a habit of ‘biting off more than I could chew’.
  • Losing my motivation, sense of purpose, and joy for the ‘business game’
  • Resorting to junk food, alcohol, cigarettes, and TV screens to deal with stress, boredom, and loneliness
  • Trapped by mental blocks around money, higher fees, payrises that I knew I deserved, but never got.
  • Always second-guessing my thoughts and decisions due to a fear of being judged by my clients, my team, or my family
  • Anxiety from watching other people enjoy ‘all the success’ while I struggled to keep up.

I tried everything to 'fix' myself

The training; the podcasts; the books; the webinars; the seminars; the coaching; the wellness apps; the mindfulness… NONE of it had a long-lasting positive impact on my life.

So I hit rock bottom.

And I realised: If I was ever going to create the extraordinary life I was capable of, I’d have to abandon the tired, old talent band-aids that focused on performance…

I was going to have to rewire my brain.

So I embarked upon a five-year heroic mission, learning from the world’s leading psychologists, neuroscientists, behavioural change experts, academics…I even learned from some of the best directors in Hollywood…

…in my quest to discover how everyday professionals can achieve extraordinary things.

That’s why everybody else talks about performance under pressure

But I PROVE it.

I went from being a stressed, depressed, overwhelmed and burned out professional to:

  • Crossing 300km of Sahara Desert in 5 days to complete the world’s toughest footrace
  • Guinness World Record holder
  • Running 300km across the frozen Arctic towards the North Pole.
  • Ironman
  • Running 100 miles non-stop
  • Ultramarathon winner
  • Raised over $100,000 for charity

I’m not an athlete, a special forces soldier or pampered adventurer. 

I just decided to stop tolerating anything less that I was capable of.

I chose a life less ordinary

Freddie Bennett Final Logo_Icon Red

Want to discover how I break the rules?

The Rulebook: Advice for leaders who want to create extraordinary businesses

Freddie Bennett Final Logo_Icon Red

Want to discover how I break the rules?

The Rulebook: Advice for leaders who want to create extraordinary businesses

    My Philopsophy

    I love to disrupt the norms, break the rules and take you from everyday to extraordinary.

    Great businesses and unforgettable lives weren’t built by following the crowd.

    If you or your business want the things you’ve never had before, then you’ll have to do the things you’ve never done before.

    I make that shift happen.

    I’m a lifelong student of psychology, performance, philosohpy, and human behaviour, and I’ve been lucky enough to slearn from the brightest minds on the planet.

    Everybody talks about change. But I am on a mission to put my body and mind on the line again and again to prove to you what you're capable of.

    This isn't about exteme challenges or endurance adventures. It's about TIME. It's about giving you the tools to live an incredible life.

    I’ve dined with billionaires, beggars, priests and prostitutes. And I learned they all want the same thing:

    They all want to make change happen.
    They all want to make change happen.
    They all want to be seen.
    They all want to be seen.
    They all want to feel like they belong.
    They all want to feel like they belong.

    The Final Word

    I believe time is short

    I know life is precious.

    I take a ‘hell yes’ approach to everything I do.

    If it’s not a “hell yes”, then I don’t do it.
    (that includes my business relationships)

    Tell the truth. Stand tall. Hold fast. And remember, it’s all just a game.

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    Freddie Bennett

    Change Maker

    I discover hidden revenue in your business, and I bring it to your table.

    Let’s Talk